Just came back from Zhengzhou, Henan province China of another year of teaching at the ZUA also known as the Zhengzhou University of Aeronautics at the Art & design school. Several weeks giving lectures in branding, brand design, advertising and design methods. Very nice to share my knowledge to students at the university.
Zhengzhou also known as central hub of entire China is located in the Henan province and is also called one of the 7 ancient cities like Beijing and Xi’an.
Zhenzhou University of Aeronautics is located in the east part of the city in Zhengzhou New District. A very laid back and spacious environment with a lot of room to hike and drink coffee in the big shopping malls at the same time. The Art & design school is located on the same campus.
Teaching at the ZUA
As mentioned I teach at the Art & Design school of the Zhengzhou University of Aeronautics. This year my class was around 100 students. The level of discipline but also in talent in art is very diverse. So it was a challenge to Teach and keep them alert during the presentations I gave.
Branding and Design
I did teach Brand, branding, advertising, design and design thinking. Especially the last part was the most fun part because students do some modeling and empathize in the target group (in this case disabled people). And it was fun to see their energy. So I’ve learned from this experience to let students do something instead of listening all the time.